August 31, 2011 Leave a comment
Alarm bells ring with the announcement that 37-year-old Danny Cohen, the youngest ever controller of BBC1, intends to show more programmes aimed at older viewers.
Recognising that the BBC’s core audience is now typically around 50 years old (the younger demographic preferring other pursuits or channels) the beeb is belatedly and no doubt rather reluctantly acknowledging that catering for the old codgers therefore must become a priority.
Not wanting to prejudge the situation (while desperately wishing it was easier to be optimistic), one’s heart sinks upon hearing that Mr Cohen was previously in charge of the ‘youth channel’ BBC3 which commissioned shows such as Hotter Than My Daughter, and that he now wants BBC1 ‘to be known for being innovative and experimental’.
So what sort of innovative things is he planning for us then? Well, the big news is that next year BBC1 will air the largest live natural history broadcast in the BBC’s history following animals’ struggle for survival over the first four weeks of their lives. Mr Cohen commented that it will be “one which is likely to appeal to older viewers”.
Watch that space… for as long as you can bear to.