September 26, 2012 Leave a comment
Adding new fuel to the perpetual debate about whether older people need or want specific (media) services is a new radio station – The Wireless from Age UK. According to the press release promoting its launch the station’s raison d’être is to “celebrate later life” through providing a combination of contemporary music, current affairs and informative features.
On the plus side, the station will apparently provide helpful information to help older people make the most of later life – a very valuable service. On the other hand, it will be staffed by radio veterans (e.g. David Hamilton) and its play list will include “soulful melodies from the 40s and 50s”.
AND it is called “The Wireless” – a term which suggests that only elderly older people would find it of interest. Unless, of course, the name is intended to be “edgy” and provocative, with discussions to match – now that would be worth listening to.
However, it is an interesting development and it will be fascinating to see how it is received and how it proceeds. No doubt manufacturers of stairlifts, walk-in baths and cruises will find it extremely attractive.
The Wireless is now available on DAB radio across London and Yorkshire24 hours a day, seven days a week, and online across the UK at www.ageuk.org.uk/thewireless.