March 23, 2011 Leave a comment
As I trawl through my inbox each day, it never ceases to amaze me what public relations firms and advertisers send me and how convoluted and tenuous are their arguments that the material to hand is just right for our over 50 audience. In fact, the range of items and activities is getting wider almost daily.
Which got me to thinking – maybe these items are, indeed, very suitable and the increase in variety is just a reflection of the societal changes taking place and how older people are viewing themselves and are being viewed by others. And, on the whole, much is very positive.
Take this one for instance “Festival essentials – a packing checklist”.
Now, no one can deny that the over 50s have been going to festivals for decades and that there is still much fun to be had whether keeping fresh and up to date or whether wheeling out some of the greats from the past. But, in youth, optimism and taking things as they come were the order of the day – not meticulous preparation.
But therein lies the message. The over 50s have “been there, done that” and the wisdom that comes with experience means that we can have the good bits without the pitfalls and errors.
If only more of society could see that!