Goodbye 9 to 5 – on TV

Following on from my previous blog, this week I tuned into a new TV programme “Goodbye 9 to 5” aimed at those over 55 who have retired or are about to retire.

It can be found on “Information TV” (Sky 166 or Freesat 402) and is put together by Chris Gosling who runs the firm Serious Leisure TV from East Anglia. The programmes are low budget but very interesting and professionally put together, and obviously now need all the visibility they can get as they roll out their schedule.

55 is an interesting age to choose but we can fully understand why. There will be those who have retired and will appreciate the leisure aspects and also the injustices that some in retirement will have to face but there are many for whom retirement is not yet an option and those people will be looking for content of a differing nature. Advance notice of issues to come show that Chris is well aware of this and we look forward to watching the content develop.

Furthermore, there is also a networking site to back it up which is actively seeking feedback and suggestions from people regarding the direction the programmes should take – and even, maybe, the possibility of contributing to the programmes at some future date. Check it out and sign up at http://goodbye925.ning.com/.

We wish this venture every success and look forward to seeing it progress.

Another one bites the dust!

This week has seen the demise of yet another high budget, high profile over 50s social networking/lifestyle site – this time in the USA. Its name is irrelevant since it is now history.

Here, at in my prime, we carry out global research on a daily basis covering all kinds of issues as they relate to the world’s ageing population and to older people (whatever that might mean exactly). Some while ago we wrote here about the nature of sites for the over 50s and the genuine need for subject specific social networking sites, for example ones which might bring together those seeking employment or those who have been out of work for some time. This time can be very lonely, frustrating and depressing in which knowledge, advice and mutual support would be of tremendous value. We are still waiting to see one but we know it will come.

Websites, currently, tend to fall into a number of categories. There are a few sites or blogs, rather like ours, which are run by professionals in the field and which provide useful information and commentary on what is happening in the over 50s arena. I will come back to those in a future blog.

For the rest they tend to fall into three main categories.

There are some very good sites emanating from charities and central or local government which provide a wealth of information and advice and which all “silver surfers” should refer to. They tend, on the whole, to be geared towards issues affecting the more elderly end of the age spectrum.

There are sites which are run as a hobby by old codgers for old codgers. These are cosy, friendly and non-threatening but, in the end, there is a limit to how many times one can laugh at a joke about going upstairs and not remembering why.

And there are those, the ones now falling by the wayside, which are what one might call “lifestyle” sites. These are based on the false premise that “older” is a condition that you wake up to one morning having been “younger” the day before and from now on all your friends only fit into the “older” category and anything you buy must be purchased from an age-specific site – insurance, washing machines, holidays – anything. Why?

The mature market (mature meerkat?) does not operate like that and does not want to operate like that.