What’s so special about 50+?

Oscar, the concessions site for the over 50s has launched a new award to coincide with UK Older Person’s Day and Grandparents’ Day which both take place this month. They’ve called them the Golden Owls and their purpose is to “find the cream of the over-50s”.  All well and good -  we strongly support the idea of promoting the position of older people and would always encourage the recognition of much needed role models for what being “over 50” is like these days.

But sadly, a closer look at the categories reveals that this is hardly likely to be the outcome. If you want to vote you can choose from:
•  THE EUREKA – most inspirational person of our time
•  THE ENDURANCE – longest-lasting celebrity
•  THE GIVER – Most worthy charity
•  THE INNOVATOR – Most recognised achievement in industry
•  THE OLYMPIAN – Outstanding contribution to sport
•  THE OWL – Lifetime Achievement Award

All of these are likely to produce the same old names representing the same old activities. What’s happened to the really meaningful stuff like:

The Feminist – the woman who has overcome ageist stereotypes

The Supporter – the individual from whatever sphere who has most helped the cause of older people

The Communicator – the writer, artist or commentator who has most clearly contributed to greater understanding about ageing in the twenty-first century

The Worker – the employee who sets the best example of what later life working can be

We’re sure there are plenty more categories that would be really worthwhile including those in areas such as caring, wisdom, and original thought. Why not let us know what you’d like to see?

In the meantime, as nominations close on October 15^th, you ‘ll have to be quick with the Golden Owls if you want to cast your vote.

Click here  to see more

Case studies needed

We are often approached by journalists who need real life case studies of people in their prime (i.e. 50s and 60s) to interview for newspaper or magazine articles they are writing. Just at the moment we have a request for women who are currently planning a retirement dream – the interview will focus on financial planning aspects and will be published in a new financial services magazine coming out early in 2010. The closing date for potential interviewees for this is September 18^th. 

However, on an ongoing basis, we are always happy to hear from anyone in this age group who feels they have an interesting story to tell, particularly in relation to a special achievement in later life or perhaps starting a business or taking a change of direction. We can feature you on the Prime Examples section of our website (www.inmyprime.info) and of course, could then contact you if we were approached by a journalist looking for case studies such as yours. For those of you who do have a business it can be a great publicity opportunity and, this aside, your story can be a huge source of inspiration and a role model to other people who are rethinking their lives.

Please get in touch!

Email enquiries@inmyprime.info