The more we deal with issues relating to the in my prime market, the more it becomes apparent that a great deal more education and information is required to help people plan and prepare for the latter decades of their lives. Traditionally this has been viewed as “pre-retirement planning” or has come from government or charitable organisations striving to “help” the elderly to manage better. Whilst these initiatives are all well and good, there is still a gaping hole in respect of what the “young old” need to know about the preparations we should all be making for the future.
A recent report from retirement housing developers Dunwood Court revealed that older people worry about their futures, but most do not actively plan for the time when they will become less able. In fact more than half of us are likely to die without even writing a Will. Whilst some might put this down to active complacency, we believe that it results from a lack of awareness of some of the issues and the possible actions that could be taken in order to ensure a smoother and more comfortable transition into true old age. Okay we might not know exactly what is going to happen to us, but there is a reasonable degree of certainty in respect of certain aspects of ageing.
Happily we are frequently asked to contribute to radio programmes concerning aspects of ageing (recent events include slots on Radio City 96.7 and Talk Radio Europe) but these tend to relate to discussions about a particular topic which is currently the focus of media attention. What we would like to see (and be involved in) are programmes which more seriously question and debate issues around what it means to grow older in today’s society and what innovative approaches might be taken to helping people take greater responsibility for their own futures. Any takers anyone?