December 1, 2009 Leave a comment
Age Concern England and Help the Aged (now a single charity to be known as Age UK from Spring 2010) has just announced a list of celebrities who will be contributing to their forthcoming Christmas fund-raising event at St Paul’s Church in Knightsbridge. Amongst them are Sir Roger Moore, Lionel Blair, June Whitfield and Sylvia Syms.
Well that’s good then. There has been some confusion resulting from noises emanating from Age UK (to be) that as part of their remit “to support older people” the new organisation is intending to concern itself with everyone aged 50 and over. But from this line up of the great and the good (who genuinely are to be commended for their efforts) it is clear that they must still intend to align their brand with the elderly.
Confirmation, if any was needed, comes from Sir Roger, who said, commenting on the event: “Far too often older people are forgotten about in our society, especially over the festive season. It is vital that we remember those older people who are suffering from isolation and loneliness at this time of year.”
Far from being lonely, the majority of the young old are far more likely to be over-stressed and over socialised from the usual round of festive work and family commitments. Rather than feeling isolated we’re more likely to be wishing for half an hour’s peace and quiet (in amongst all the good bits, of course).
Click here for more details of the event.