A grey day for Heyday? Not in the longer term.

And so the “Heyday” case has finally drawn to a conclusion with seemingly disappointing results. Even in its final battle Heyday was destined to be a loser and its (poorly chosen) name will thankfully fade away into history. Let’s hope the new merged charity sticks to its knitting and does not make the same mistakes again. However, that is another story – for another day.

On the surface the outcome of the Heyday case is unhelpful, certainly to those who have had age discrimination cases pending. Much has already been written in the press about the case and we don’t wish to go over this ground again. The judge took a particular standpoint based largely on a historical perspective and this has let the government off the hook, at least in the short term. However, moving forward, it will clear the air and allow fresh and proper thinking instead of continued attempts to justify the previously taken, and very weak, position.

The demographics are moving one way only. The financial concerns of our older citizens and of government are moving one way only. And the skills needs of industry, business and employers at large are moving one way only. The debate can, therefore, move in one direction only. Nevertheless, it has to remain top of the agenda and we applaud all of those organisations which are fighting and lobbying to bring about the necessary changes, sooner rather than later.

We, at in my prime, have a slightly different perspective. We are more concerned with the next phase. How are employers going to manage their older workforces? How are individuals of any age going to plan for the rest of their lives, find the right balance between work and non-work, and determine the necessary stepping stones? And how are employers, employees and government going to work together to find solutions which are in the best interests of all concerned?

The Heyday judgement is just a temporary setback – but nothing in this life worth having comes easy.

itea and Biscuits week and ‘Internet Champion Search’!

Age Concern and Help the Aged are looking for an Internet Champion to represent the charity and provide a leading light for the estimated 6.4 million people 65+ who have never used the internet, according to data from the Office for National Statistics.

Many older people never have the chance to use the Internet, despite new research from Age Concern and Help the Aged finding that older people see the benefit of the internet with three in four people believing it to be a useful tool to stay in contact with friends and family (ICM survey 11-18 September 2009). The research also found that 61% of older people believe the internet to be a useful way of making savings on products and services.

The Internet Champion – who will be a regular older person who has embraced the internet – will show older people that using the internet is a realistic possibility for them and that they too can reap the benefits of being online.

The winner of the Internet Champion search will receive a laptop computer, a complete BT package including BT Total Broadband, as well as an all-expenses paid trip to London. For more information visit www.ageconcern.org.uk/it.

itea and biscuits week, supported by BT, offers older people nationwide the opportunity to get involved in technology ’taster sessions’ at local Age Concerns and other supporting organisations from September 21 to 25.

What is a regular older person?

The Internet Champion search aims to find an ordinary person (aged 55+) who has recently learned to use the internet and whose personal story can inspire others. The search will begin on 21 September 2009 and end on 13 November 2009 with the winner being selected by a panel of judges from Age Concern and Help the Aged. To apply, candidates will need to fill in the Internet Champion application form which can be downloaded from www.ageconcern.org.uk/it.

 

National Olderpreneur Roadshow kicks off next week

It is now well-documented that people over 50 setting up their own businesses have a greater chance of success than any other age group. But, if you are contemplating doing this, where do you start?

Well, here is one answer. Over 50s with this idea in mind can come along to PRIME’s Olderpreneur Roadshow which kicks off in Bristol on 23 September. PRIME (The Prince’s Initiative for Mature Enterprise) is the only national organisation that offers practical support to Over 50s considering setting up their own business or becoming self-employed and their Olderpreneur Roadshow is part of a practical package of support the charity offers Over 50s including a Business Club, Olderpreneur Loans Scheme and  Mentoring.

At the FREE roadshow anyone over 50 who wants to find out whether self-employment or setting up their own business might be for them, can come along. They will hear from local ‘olderpreneurs’ about their experiences, and from inspirational business speaker Tom Edge, author of “Age Is No Barrier”. They will also be able to quiz local business support organisations and network with other Over 50s wanting to start up on their own.

The Roadshow will run from now until early 2010 and after Bristol, it will move to Leeds on 14 October, Birmingham on 4 November, London on 10 November and Manchester on 9 December.

“The potential for economic growth partly driven by the Over 50s could be a big factor in the success of the UK’s businesses and in our future.  However, they need better targeted support and guidance. Many have care responsibilities.  A significant number have a health condition or a disability. Nevertheless, flexible working and a good work-life balance can be key to the Over 50s remaining in work, which is why self-employment or setting up their own business is such a good option”, says Laurie South, Chief Executive of PRIME.

For more information and /or to register for a free place visit; http://www.primebusinessclub.co.uk/events/

Fairness, equality and the lifecourse

Last week we attended the third in a series of seminars presented by the Equality and Human Rights Commission and Age Concern / Help the Aged (for whom a new name is imminent). Entitled JustAgeing: fairness, equality and the lifecourse the programme focuses on inequality over the lifecourse with this particular seminar being held to examine the notion of inter-generational equity. In what was an interesting but fundamentally academic discussion, a number of contentious issues were raised not least the assumed ability of particular generations (in this case “baby boomers”) to manipulate resources to their own benefit and the detriment of others. What emerged yet again however is that we lack an adequate vocabulary to discuss meaningfully today’s ageing reality – as revealed by a clear demonstration that the generation we think of as “baby boomers” in the UK is in fact two different cohorts who have been subject to different social, economic and environmental influences relating to the different years they were born. 

But the real issue which quickly emerged from the heart of the session was the extent to which we, as a society or as providers of services, can or should expect to be able to achieve inter-generational equity and the extent to which this is either achievable or desirable.  After all, individuals always have been and will be different. As we have said so often before, why do we expect them then to suddenly become homogeneous simply because of a shared age?  It was an interesting theoretical discussion no doubt, but unfortunately there was not a great deal of practical use to take away.

Mass media communication

The more we deal with issues relating to the in my prime market, the more it becomes apparent that a great deal more education and information is required to help people plan and prepare for the latter decades of their lives. Traditionally this has been viewed as “pre-retirement planning” or has come from government or charitable organisations striving to “help” the elderly to manage better. Whilst these initiatives are all well and good, there is still a gaping hole in respect of what the “young old” need to know about the preparations we should all be making for the future.

A recent report from retirement housing developers Dunwood Court revealed that older people worry about their futures, but most do not actively plan for the time when they will become less able. In fact more than half of us are likely to die without even writing a Will. Whilst some might put this down to active complacency, we believe that it results from a lack of awareness of some of the issues and the possible actions that could be taken in order to ensure a smoother and more comfortable transition into true old age. Okay we might not know exactly what is going to happen to us, but there is a reasonable degree of certainty in respect of certain aspects of ageing.

Happily we are frequently asked to contribute to radio programmes concerning aspects of ageing (recent events include slots on Radio City 96.7 and Talk Radio Europe) but these tend to relate to discussions about a particular topic which is currently the focus of media attention. What we would like to see (and be involved in) are programmes which more seriously question and debate issues around what it means to grow older in today’s society and what innovative approaches might be taken to helping people take greater responsibility for their own futures. Any takers anyone?

Case studies needed

We are often approached by journalists who need real life case studies of people in their prime (i.e. 50s and 60s) to interview for newspaper or magazine articles they are writing. Just at the moment we have a request for women who are currently planning a retirement dream – the interview will focus on financial planning aspects and will be published in a new financial services magazine coming out early in 2010. The closing date for potential interviewees for this is September 18^th. 

However, on an ongoing basis, we are always happy to hear from anyone in this age group who feels they have an interesting story to tell, particularly in relation to a special achievement in later life or perhaps starting a business or taking a change of direction. We can feature you on the Prime Examples section of our website (www.inmyprime.info) and of course, could then contact you if we were approached by a journalist looking for case studies such as yours. For those of you who do have a business it can be a great publicity opportunity and, this aside, your story can be a huge source of inspiration and a role model to other people who are rethinking their lives.

Please get in touch!

Email enquiries@inmyprime.info

Memories Matter

Sir Michael Parkinson, Tony Robinson and Sir Terry Pratchett are among the celebrities joining party leaders Gordon Brown, David Cameron and Nick Clegg in launching the Alzheimer’s Research Trust campaign, Memories Matter.

Members of the public are invited to share their unforgettable moments – good, bad or otherwise – at the Alzheimer’s Research Trust website www.memories-matter.org or on Twitter using the #memoriesmatter tag. Memories from the public will be placed on the Alzheimer’s Research Trust’s Memory Wall, which will tour the country from September.

The Alzheimer’s Research Trust’s major new campaign draws attention to the memory loss experienced by the 700,000 people in the UK who live with Alzheimer’s and other dementias, and how we could halt this: through research into new treatments, preventions and cures.

Here at in my prime we are constantly drawing attention to the many issues which are facing us all as we grow older and how they are intricately woven together but not yet fully understood. Life expectancy is increasing dramatically but that does not mean that the quality of our lives in later years will be all that we would wish. We need help in finding ways to overcome such debilitating conditions as Alzheimer’s and dementia whether it is through medical intervention or the continued mental stimulation that work, hobbies or our social interactions provide.

Check onto the websites included here and see if you can do your bit.

www.memories-matter.org

www.alzheimers-research.org.uk

Important opportunity to contribute to government thinking on age

 In July, in the midst of summer (?) the Government launched its strategy “Building A Society For All Ages” which is intended to help Britain prepare for our ageing society. The strategy builds on work already being done and sets out a number of new proposals which include:

• The launch of an interactive one stop shop for helping people plan ahead from 2010.  This will help people in mid-life to make decisions on financial, health, careers and other issues;
• A new Active at 60 package which will provide people with information about their entitlements and opportunities – helping them to stay active and involved in their later life;
• Working with local areas to develop a Good Place to Grow Old Programme with a National Agreement to promote the importance of ageing issues at a local level, and an innovative service delivery fund to test new approaches to delivering services for older people;
• A new UK Advisory Forum on Ageing will be responsible at a national level for providing advice to ministers across Government on additional steps that Government and partners need to take to improve well-being and independence in later life. 

These proposals form part of a full, formal public consultation in which views are welcomed from all on how government can implement these proposals and what more can be done to reach a vision of a society for all ages. They are keen to receive written responses and to hear views at a number of consultation events taking place across the country in September and October from local government, stakeholders, the voluntary and private sectors and the general public. 

This seems a real opportunity to make the views of older people heard. For further information and to contribute go to http://www.hmg.gov.uk/buildingasocietyforallages/consultation.aspx